Sherms Copywriting Firm
Klaviyo Email & SMS Copy · Health & Wellness DTC
Your customers already want to buy.
They joined your list because something felt like them.
Generic, corny, performative copy kills that feeling.
Real copy keeps it alive.
I'm Shermar. I write email and SMS copy for health and wellness brands
Built for Klaviyo.
Not copy that talks at your customers.
Copy that speaks with them.
Google Doc delivered. Ready to implement.
Performative vs Real
Real recognizes real.
Performing never fools anyone for long.
Every message you send is either real or performative.Real sounds like you get your customers' experience.Performative sounds like you're trying to sell them.They feel that difference before they finish the subject line.
Reading performative copy
This is telling me how great the product isThey're describing the product, not my problemNothing here tells me this will work for meFeels like a sales pitchI'll think about itHow do I unsubscribe from the mailing list
Reading real copy
This is exactly the result I was looking forThey understand why I need thisThis feels like it was written for someone like meI trust that this will actually workI'm ready to buyI need to share this
Down to our business now
You built something real for a real person with a real need.Your messaging should speak with that person, not at them.
You bring what you know. Your product, your customer, their problem. I take all of that and write copy
that is made for that person specifically.
Klaviyo Flow Copy
Welcome series
Abandoned cart
Post-purchase
Browse abandonment
Winback
Sunset sequence
Delivered as a Google Doc
Campaign Copy
Promotional emails
Newsletter content
Product launch sequences
Seasonal campaigns
Re-engagement sends
Delivered as a Google Doc
Why me
Nobody buys the product.
They buy what it does to them.
I write the words that communicate that.
The Obsession
Daily if not weekly a lived experience
shows me how it would read as copy.
A conversation. A transaction. A feeling.
Not as a habit. As a default.
The Understanding
I don't write until I understand the feeling
your customer is chasing. What they wanted,
what they tried, why they're still looking.
The copy comes after that.
My Innate Wiring
I've always noticed what others walk past.
In most scenarios.
I just found a way to make bread from it.
The Tools
Every student uses AI to do their homework.
There are still A students and C students.
The tool is the same.
I know how to use AI to aid writing copy that your brand wrote.
Let's chat
If you've read this far you already know if this is for you.
Book a free audit.
I'll give you useful insight on your copy.
Backed by everything you just read.